“Don’t dread cold calling” – easier said than done.
48% of the sales reps hate picking up the phone and calling leads. Which leaves 52% being ok with reaching out to prospects. Love it or hate it, it still remains one of the main ways to reach out to prospects and generate leads.
That said, let’s shift our perspective on cold calling and look at 10 proven tips that I have personally tried and which made a big difference for me.
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